Capturing the Opportunity to Mitigate Risks Before they Materialize and Improve Outcomes

Julia Woog, VP, Privacy & Risk Management and Associate General Counsel (CIPP/US & CIPM), Marchex, Inc.

In-house Counsel has an ostensible opportunity to partner with stakeholders of their organisations to shape the direction of events and influence how facts solidify: how the product is designed; what the language of the disclosure says; how data is used by the business. Litigators—who generally are handed a set of established, less-than-desirable facts and charged with making the best of them—are envious of this pre-game, insider positioning. But despite in-house counsel’s nearly ubiquitous presence within organisations, many legal disputes and violations that could have been mitigated or avoided still arise. In-house counsel’s ostensible opportunity to intervene early and meaningfully—to ensure clearance of legal hurdles while still accomplishing business objectives—will only materialize if counsel is viewed as a trusted partner. Building partnerships between legal and other parts of the organisation requires a skillset that may not come naturally to many attorneys, a group of highly analytical professionals who have been trained to exhibit a strong voice of authority on matters within their domain. By developing and flexing softer skills—empathy, humility, curiosity, generosity and humor to name a few—in-house counsel will find that he or she can be far more effective in serving the highest interest of the client: minimizing risk and improving outcomes.

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USA Sales Law Management January 2017 Vol.10, No. 38, Winter 2017

Julia Woog

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Julia Woog is Vice President, Privacy and Risk Management and Associate General Counsel with Marchex, Inc. In her role with Marchex, Julia helps manage risk in all aspects of the organization, from managing privacy and information security initiatives to counseling the business through disputes and litigation. Before joining Marchex, Julia was a commercial litigator. Most recently she was a Partner with Yarmuth Wilsdon, LLP, a litigation boutique in Seattle, WA, where her practice focused on intellectual property and business disputes. Prior to that, Julia worked in New York City at the law firm Cleary, Gottlieb, Steen & Hamilton where she litigated primarily complex securities matters. She is certified with the International Association of Privacy Professionals, CIPP/US and CIPM. Julia is a graduate of Stanford Law School, and received a Psychology B.A. from University of California, Berkeley.

Marchex, Inc.

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Marchex, Inc. is a mobile advertising analytics company headquartered in Seattle, WA. Marchex delivers a 360-degree view of marketing effectiveness by connecting real-world, offline actions to digital and mobile behavior. It additionally provides unique products that deliver critical business insights, along with a team of dedicated professionals committed to improving our customers’ performance. Marchex provides enterprise-class solutions and works with the world's top brands.

USA Sales Law Management January 2017 Vol.10, No. 38, Winter 2017
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