Electronic Marketing in The European Union and in The UK – Selected Issues

Leszek Sytniewski, In-house Legal Counsel, Objectivity Ltd., UK

Marketing is the key to success for almost every business. No matter whether your company develops IT solutions, sells cars or provides financial services – it must be recognized and valued by the client to achieve commercial success. With electronic means of communication any business is able to reach many more potential clients than with the use of traditional means, such as personal contact or letters. Of course, no marketing method should be overlooked. Some of them work better when promoting particular goods or services. Still, electronic means of communication have revolutionized marketing as no other mean of communication before.

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Marketing IT November 2019 Vol.12, No. 49, Autumn 2019

Leszek Sytniewski

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Leszek Sytniewski is a qualified attorney-at-law (Poland) and a legal counsel for Objectivity Ltd and its subsidiaries in Eastern Europe. He graduated from Jagiellonian University in Cracow, obtained BA title in Scotland and accoplished American Law School organized by the Catholic University of America in Washington. He has gained 8 years of professional experience working in law firms specialising in IP and TMT sectors, including Legal500 listed. In 2017 he joined Objectivity. His main professional interest in the law of new technologies, including privacy, copyright, AI and electronic marketing.

Objectivity Ltd.

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Objectivity Ltd. is an international IT company with British roots, established in 1991. We are working with companies from many sectors, including: retail, legal, finance, engineering and transportation. We deliver a wide range of digital transformation solutions: web and desktop applications, AI, Machine Learning, IoT, proactive maintenance and support. We design solutions in close cooperation with our clients. To meet their needs and expectations, dedicated teams and tribes are formed which are tightly aligned to the Client’s business. Objectivity is a values-driven organisation. We achieve our goals thanks to five key values deeply rooted in our company DNA: Win¬-Win, People, Integrity, Excellence, Agility.

Marketing IT November 2019 Vol.12, No. 49, Autumn 2019
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