'Virtual Infringement' - Is it real?
How to deal with IP infringement in Virtual Worlds
Jane Perrier, General Counsel for Intellectual Property, Telstra Corporation, Australia
Karen Hallenstein, Supervising Counsel for Intellectual Property, Telstra Corporation, Australia
Participating in virtual worlds (‘VWs’) is big entertainment and big business. Given the enormous and diverse participation in these computer generated environments, VWs offer an exciting new channel for intellectual property (‘IP’) owners to promote and test their brands and associated products and services. However, they also present a significant challenge, in the form of widespread infringement of IP rights.
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