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Protecting your business from "naughty" brand infringers in this decade of the "noughties"
Jeremy Szwider, Head of IP, Carphone Warehouse, UK
Brand portfolios continue to grow across the globe at a swift rate. With this expansion, it is now readily accepted in the marketplace that a company's brand is one of its key assets. The nineties saw a flurry of registrations of various forms of brand intellectual property, and now the decade of the 'noughties' is also witnessing more emphasis on protecting these brands so as to maximise their commercial value.
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Jeremy Szwider is Head of IP for The Carphone Warehouse group of companies. Carphone Warehouse has a large trade mark portfolio and active policy of protecting and enforcing its intellectual property.
Area of Law
Vol. 1, No. 1, Autumn 2007
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