Protecting your business from 'naughty' brand infringers in this decade of the 'noughties'

Jeremy Szwider, Head of IP, Carphone Warehouse, UK

Brand portfolios continue to grow across the globe at a swift rate. With this expansion, it is now readily accepted in the marketplace that a company's brand is one of its key assets. The nineties saw a flurry of registrations of various forms of brand intellectual property, and now the decade of the 'noughties' is also witnessing more emphasis on protecting these brands so as to maximise their commercial value.

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United Kingdom Intellectual Property Retail July 2007 Vol. 1, No. 1, Autumn 2007

Jeremy Szwider

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Jeremy Szwider is Head of IP for The Carphone Warehouse group of companies. Carphone Warehouse has a large trade mark portfolio and active policy of protecting and enforcing its intellectual property.

Carphone Warehouse

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United Kingdom Intellectual Property Retail July 2007 Vol. 1, No. 1, Autumn 2007