Sheila Jeya Balan completed her law degree in 1996 from the University of London. She is currently an in-house counsel with Measat Broadcast Network Systems Sdn. Bhd. (“ASTRO”) for the Entertainment & Production unit, under the General Counsel’s Office. She mainly advises in the areas of intellectual property and media law. Her portfolio, amongst others includes, overseeing and advising on rights acquisition and exploitation in particular for international 24-hour turnaround channel agreements involving major media conglomerates from Asia, Europe and America. She also advises on various media related agreements including format licenses, productions & talent management, online commerce and new media issues. In dealing with trademark matters, Sheila is tasked with overseeing that the voluminous portfolio of the ASTRO Group’s trademarks in the Asia Pacific region are properly safeguarded and managed. She also provides legal support to other sister companies within the ASTRO Group.
Prior to joining ASTRO, Sheila was an Advocate & Solicitor of the High Court of Malaya. At that time, she was attached to a boutique law firm that specialized in a full spectrum of Intellectual Property in particular litigation and enforcement matters involving copyright, trade mark, patent and industrial design areas. She has initiated various raids for her then clients to enforce their IP rights.
Sheila has been featured in various magazines for her involvement in intellectual property management from a legal aspect. In her free time, Sheila actively volunteers her time with organizations to counsel woman and children in need.