Competition Law, Policy & Regulation – Digital Age

Vijayalakshmi Natarajan, Director, Legal, Harman International Industries, Incorporated, China

Digitisation has led to emergence of new possibilities, new opportunities and new business models. Digital landscape has transformed and personalised the way we communicate socialise, work, shop, trade, travel, invest, access information and consume news This is made possible by dynamic, highly sophisticated, and smart algorithms. Artificial Intelligence (AI) can enhance competition by facilitating targeted advertising, rapid competitive responses to consumer’s online search, discounts and dynamic prices, which may ultimately provide more competition, lower prices and better quality of products and services, more choices for customers.

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China Competition Manufacturing October 2021 Vol.14, No. 57, Autumn 2021

Vijayalakshmi Natarajan

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I am Vijayalakshmi Natarajan is a Senior Director, Legal – India & Asia Pacific Region with Harman (Samsung) based in Bangalore, India and a member of board of the director. I head the legal function for the APAC region, enables business expansion and growth in compliance with legal & regulatory framework across countries. Previously I worked with companies like Microsoft, and Fidelity. My area of specialisation include mergers & acquisition, corporate and commercial laws, intellectual property rights, technology law, cyber security and data protection. I do actively participates in policy advocacy programs specifically on completion law, data protection, privacy and cyber security. I was awarded "Chevening Gurukul- Leadership & Excellence" Fellowship ,Oxford University. I am a gold medalist in Masters in Law (International & Constitutional Law), from University of Madras.

Harman International Industries, Incorporated

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HARMAN designs and engineers c​connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automat​ion solutions; and connected services. Harman is a wholly owned subsidiary of Samsung.

China Competition Manufacturing October 2021 Vol.14, No. 57, Autumn 2021