Getting Your Staff to Use Trademarks Properly and Effectively
Gabrielle Holley Esq., Shareholder, Holley and Menker, USA
April Wurster Esq., Patent Attorney, ViaCyte
Liz Bui PhD, Esq., Vice President and Intellectual Property Counsel, ViaCyte
Once a trademark registration is obtained from the United States (US) Patent and Trademark Office (PTO), it is important to continue to properly use the trademark and provide notice that the mark is registered. However, marketing departments, scientists and others who actually use the mark in commerce are not often aware of the use and notice requirements or how to satisfy those requirements. This article provides some real world examples of how and where entities fail to comply with the use and notice requirements, how that failure can relate to likelihood of confusion, and offers suggestions and a practical “To Do List” to help ensure consistent and proper trademark use.
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