Building a Global Brand Protection Program from Inside a Small Company
William Mansfield, Director of Intellectual Property, ABRO Industries Inc, USA
It was his first time at the Canton Trade Show and Tim Demarais, Vice President of ABRO Industries, Inc., was shocked. He had just turned a corner in the cavernous hall hosting the world’s largest trade show to confront a very large “ABRO” booth. The problem, unfortunately, was that ABRO did not have a booth at the show.
Tim had heard about brand counterfeiting – everyone had – but he had not expected it to impact a company like ABRO.
Read full paper
Subscribe to the IICJ