Building a Global Brand Protection Program from Inside a Small Company

William Mansfield, Director of Intellectual Property, ABRO Industries Inc, USA

It was his first time at the Canton Trade Show and Tim Demarais, Vice President of ABRO Industries, Inc., was shocked. He had just turned a corner in the cavernous hall hosting the world’s largest trade show to confront a very large “ABRO” booth. The problem, unfortunately, was that ABRO did not have a booth at the show. Tim had heard about brand counterfeiting – everyone had – but he had not expected it to impact a company like ABRO.

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USA Intellectual Property Manufacturing June 2020 Vol.13, No. 51, Spring 2020

William Mansfield

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William Mansfield is an American attorney and the Director of Intellectual Property for ABRO Industries, Inc. He is in charge of growing and protecting ABRO’s expansive trademark portfolio of over 2,000 registrations in over 175 countries. Mr. Mansfield has himself traveled to 55 foreign countries and directed legal matters in over 160. This involves coordinating the actions of attorneys, investigators, and government officials on six continents (and he is hoping for a case in Antarctica to arise one day as well). Mr. Mansfield earned his J.D. from Indiana University, a B.A. in Psychology from Purdue University, and is currently completing a M.B.A. at Indiana University. He is certified in the investigation of transnational and organized intellectual property crime by the international police organization INTERPOL.

ABRO Industries Inc

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ABRO Industries, Inc. is headquartered in South Bend, Indiana. ABRO offers a wide variety of household, automotive, and light industrial goods such as glues, tapes, and oils under the ABRO® brand name to individuals and small businesses in developing nations worldwide. While virtually unknown in the U.S., ABRO® is a major brand name in countries such as Pakistan, Nigeria, and Ecuador.

USA Intellectual Property Manufacturing June 2020 Vol.13, No. 51, Spring 2020

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