Black Swan: The Aftermath

Safir Anand, Senior Partner and Head of Trademarks, Contractual & Commercial IP, Anand and Anand, India

There is great unpredictability in the current geopolitical, economic and emotional climate globally and trying to find conviction in such times is fraught with variables which seem untraversable. However, Intellectual Property (IP) can be identified as the pot of gold at the end of the rainbow as it not only encourages creativity and promotes innovation but also offers security to right owners to be capitalised upon when the business environment is uncertain.

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India Ethics General September 2021 Vol.14, No. 56, Summer 2021

Safir Anand

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Safir Anand is the Senior Partner and Head of Trade Marks and Contractual & Commercial IP at Anand and Anand. He has been consistently recognized as one of India’s top IP attorneys and has over 25 years of experience. As a member of INTA’s Presidential Task Force, he has contributed a chapter in a book by INTA on Business Environment Trends on Brand Value, Brand Equity, Brand Valuation, and Brand Evaluation. He serves on and on the leadership team of its Commercialization of Brands Committee (CBC), its Research Advisory Council and as Co-Chair of the Global Brand Transactions and Due Diligence Sub-Committees. Amongst other laurels, Safir has recently been: a. Recognized as Innovative Practitioners by Financial Times Innovative Lawyers Asia-Pacific 2020; b. Awarded the extremely prestigious “IAF-Atmanirbhar Bharat Award 2020-21”; c. Awarded the Most Innovative Lawyer of the Year at BW Businessworld Global Legal Summit and India Legal Leaders Awards 2020; d. Under his leadership, the firm was awarded “Independent Luxury Law Firm of the Year 2020” by the Luxury Law Alliance. Safir Anand extensively contributes in prestigious national and international publications and is on the editorial panel of many leading journals and magazines focused on commercialization; licensing; Franchising; and Intellectual Property. He contributes in The International Comparative Guide for Franchising in collaboration with DLA Piper; Getting the Deal Through-Advertising and Marketing, Getting the Deal Through -Trademarks, Getting the Deal Through- Licensing, WTR 1000 yearbook, et al. A few of his most recent published works are as follows: • As a Member of INTA’s Presidential Task Force Mr. Safir Anand, Senior Partner, Head of Trademarks, Contracutal and Commerical IP has contributed his insights on Business Environment Trends for INTA’s "Brand Value Special Task Force Report” • Business World published an exclusive interview about Mr. Safir Anand’s journey as a Lawyer • Asia IP Magazine sought Safir’s inputs in its latest feature, CSR during Covid-19: The sincerity and brand loyalty factors. • Article for Asia IP Magazine In its recent feature, “Law Firms in APAC pitch in to help address problems caused by Covid-19”. • Contributed to The Federation of Indian Chambers of Commerce & Industry (FICCI) news letter- The Intangible Path Towards Becoming Invincible. • WTR’s report, “Despite controversy over claimed coronavirus cure, CORONIL may be hard to fight at the Indian registry” • “How to Avoid A ‘Corona Moment’ For Your Brand Name”- Businessworld • Article for World Trademark Review’s exclusive report, “A year in review: trademark experts in Asia-Pacific reveal their expectations for 2020”. • National Restaurant Association of India (NRAI) in its quarterly publication sought Safir Anand’s strategic inputs on the role of Intellectual Property in the commercial value of successful restaurants. • World Trademark Review published Safir’s article in its exclusive report, “A year in review: trademark experts in Asia-Pacific reveal their expectations for 2020”. • Businessworld published his views on the impact a global crisis can have on a brand, and how digitization has made an impact on IP in contrasting ways • Asia IP Magazine, sought Safir’s views in its recent feature, “Law Firms in APAC pitch in to help address problems caused by Covid-19”. • Shared his thought leadership with Vantage Asia, Asia Business Law Journal and presented a comparison of developments in trademark law in India. • Shared insights on iconography in a recent report, “The risk factor in religious marks: a study of four major jurisdictions-India, China, US and Canada” published by World Trademark Review. Shared his views on “Technology: friend or foe? Leading trademark practitioners look to the future” – a compelling article by the World Trademark Review • Mr. Safir Anand, has curated a one-of-a-kind talk show, “IP&…”, where he invites notable individuals from diverse industries to contribute to multiple topics of interest which overlap with IP to spread awareness on the role of IP in their respective fields. Safir is a part of the advisory/board of highly reputable organizations such as: • Fashion Design Council of India (FDCI) • Entertainment and Event Management Association (EEMA) • International Facility Management Association (IFMA) • JHS Brands • Brand Musiq • My Rights LLP • TeamWork Arts Private Limited • Nashville Film Institute

Anand and Anand

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Anand and Anand is a leading full-service Intellectual Property law firm, providing end-to-end legal solutions across all facets of Intellectual Property and allied areas. The firm is professionally managed by 28 Partners and 2 Directors supported by a management team comprising the CEO, CFO and CIO. With offices in New Delhi, Noida, Mumbai and Chennai, the firm currently employs over 400 people, including over 100 qualified attorneys / engineers. Our legal, scientific, technical and innovative expertise in addressing complex IP challenges of all types has been widely acknowledged by our clients, industry bodies, enforcement agencies and leading IP publications. We regularly deal with protection of IP and contentious matters before different forums including the Courts at all levels, the Patent Offices, the Trademark Offices, the Copyright Office, the Design Office, Intellectual Property Appellate Board, WIPO and National Internet Exchange of India. We, at Anand and Anand, balance commercial realities with legal pragmatism and offer creative solutions that tackle the root and not merely the symptoms of any problem. We have been instrumental in paving the way for a stronger IP regime and are committed to pushing the envelope when it comes to change in substantive and procedural law and helping clients monetize their intellectual property. Some of the recent laurels received by the firm are as follows: • Awarded Asia IP law firm of the year 2020 • Awarded Luxury Law Firm of the Year- Independent- 2020 • Recognized as the only firm to top both the prosecution and enforcement tables in the 2021 edition of India chapter of the prestigious World Trademark Review 1000: The World’s Leading Trademark Professionals. • Financial Times has construed us as the most Innovative firm. • The Firm has been ranked Tier 1 firm for Copyright and related rights by Managing IP Stars 2020 edition • Leaders League has ranked the firm as “Leading Law Firm” in Trademark Prosecution and Litigation 2020 • Received India Business Law Journal’s 2020 Indian Law Firm Awards in in four prestigious categories-Intellectual Property Enforcement, Intellectual Property Protection, Litigation, and Media, Entertainment & Sports. • WTR 1000 - Firm of the Year- prosecution and strategy • IAM 1000 - Firm of the Year Prosecution and Strategy • Anand and Anand was awarded “Trademark Firm of the Year” – Global IP Award • The Trademark Lawyer: Ranked as Top 10 Trademarks Firms in India • Legal Era Intellectual Property Awards: Trademark Law Firm of the Year • Leaders Awards Asian Legal Business - Tier 1 – Trademark • Anand and Anand Winner of the 10th Annual Asia IP Awards • Awarded “Trademark Firm of the Year” – Global IP Award • Awarded IAM/WTR Global IP Award- ‘Trademark firm of the Year 2020’ • Awarded 'India Firm of the Year- Trademarks' at the 10th Annual Asia IP Awards • MIP IP Stars 2019 ranked Anand and Anand as Tier 1 Firm for Trademark Prosecution IP Stars 2019, Tier 1 Firm – for Trademark Contentious IP Stars 2019 and Tier 1 Firm for Copyright • Won the Global IP Awards- Trademark Firm of the Year 2020, presented by IAM and World Trademark Review, which recognize the outstanding achievements of IP law and attorney firms across the globe in trademark litigation, prosecution and transactional work during 2019. • Won the 'India Firm of the Year- Trademarks' Award at the MIP 10th Annual Asia IP Awards

India Ethics General September 2021 Vol.14, No. 56, Summer 2021