Running a 'Winning' Prize Promotion in the United States

Scott Paintin, Vice President & Senior Counsel, Western Union Co.,USA

A well-run prize promotion can stimulate consumer engagement, increase brand awareness, and improve loyalty. By contrast, a poorly run prize promotion can result in negative publicity, damage to the brand, and legal action. To run a “winning” prize promotion and help avoid potentially disastrous results, sponsors need to recognize the variety of laws that can apply to prize promotions. In the United States, these laws include gambling/lottery laws, as well as laws relating to the structuring, marketing and administration of prize promotions.

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USA Gambling Banking & Finance January 2013 Vol. 6, No. 22, Winter 2013

Scott Paintin

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Scott R. Paintin is Vice President & Senior Counsel with Western Union. In that capacity, Mr. Paintin supports the company’s Marketing, Intellectual Property, Privacy/Data Security and Corporate Affairs functions. Prior to joining Western Union in 2004, Mr. Paintin was in-house counsel for various companies in the telecommunications, Internet and software industries. Mr. Paintin holds Juris Doctor, Master of Business Administration and Bachelor of Science degrees from the University of Kansas and a Master of Laws degree from the University of Missouri – Kansas City. The opinions expressed in this article are solely those of the author and not Western Union. This article does not constitute legal advice and does not establish an attorney-client relationship. For legal advice, you should contact a qualified attorney directly.

Western Union Co.

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The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. For more information, visit www.westernunion.com.

USA Gambling Banking & Finance January 2013 Vol. 6, No. 22, Winter 2013