Tackling Change from Within an In-House Legal Function

Diana Kraft, VP & Deputy General Counsel, Amadeus, Spain

Different Different, But Same: the Magic Mix for Change to be a Catalyst for Success ’Same Same, but Different” is an expression heard regularly in Thailand (and elsewhere), often used when a person wants to tell someone nicely the opposite of what that person expected or wanted to hear. Some companies still metaphorically assert ’Same Same” when it comes to recognizing change or believing it can be a force for good. Those that did not evolve because they viewed past success as justification for stagnation, blind to the evolution of what people wanted, the availability of innovative alternatives (Blockbuster, Kodak) or those whose early success lead to unchecked arrogance (and a deteriorating, toxic culture) created space for others to do better who then, in fact, did better. In response to those with this ’Same Same” attitude towards change, the market answered using the full expression, emphasizing ’but Different.” Such companies needed to have a fundamentally different mindset towards change as their overconfidence and wilful blindness was a recipe for failure.

Diana Kraft is VP & Group Deputy General Counsel. In her role, she deputizes for the SVP & Group General Counsel on commercial and numerous other areas. This includes representing LEG on the management committee of the business units making up over 80% of Amadeus’ revenue, ensuring the legal team provides our commercial colleagues fast-paced, business-minded legal support; managing a wide array of crises (geopolitical, operational, people, reputational); contributing regularly to thought leadership publications and Industry Affairs/Regulatory initiatives, including representing Amadeus at industry conferences, with government officials and other key stakeholders. She has held various management positions with a particular focus on business model evolution and transformational leadership and is an active coach and mentor. Prior to Amadeus, she worked at several top-tiered U.S. and European law firms. Diana has B.A. from Stanford University in International Relations (with honors) with study at ESCP and Sciences Po in Paris and a J.D.-M.B.A. (cum laude) from the University of Michigan with study at IESE in Barcelona.

Amadeus’ purpose is to make the travel experience better for everyone. Our technology powers the global travel and tourism industry, inspiring more open ways of working and more connected ways of thinking, always with an eye on how the industry can evolve and how our customers can better serve travelers. https://corporate.amadeus.com/en/annual-reports/amadeus-annual-report-2022