Competition Law, Policy & Regulation – Digital Age

October 2021

Abstract

Digitisation has led to emergence of new possibilities, new opportunities and new business models. Digital landscape has transformed and personalised the way we communicate socialise, work, shop, trade, travel, invest, access information and consume news This is made possible by dynamic, highly sophisticated, and smart algorithms. Artificial Intelligence (AI) can enhance competition by facilitating targeted advertising, rapid competitive responses to consumer’s online search, discounts and dynamic prices, which may ultimately provide more competition, lower prices and better quality of products and services, more choices for customers.

Author

Vijayalakshmi Natarajan

VP, Associate General Counsel |Board Director, Harman (Samsung) , India

Vijayalakshmi Natarajan, VP, Associate General Counsel, Board Director, Harman, a wholly owned subsidiary of Samsung. She is based in Bangalore, India. Previously she worked with companies like Microsoft, Fidelity, HCL and Tata. Vijayalakshmi Natarajan is an accomplished General Counsel with over twenty years strategic leadership in legal, compliance and governance across multination corporations and diverse sectors. She has experience leading legal & compliance function across global markets, navigating complex regulatory landscapes, negotiating cross border business transactions, managing compliance programs, M&A & IP. Vijayalakshmi Natarajan was awarded "Chevening Gurukul- Leadership & Excellence" Fellowship, Oxford University. She is a gold medallist in master’s in law (International & Constitutional Law), from University of Madras.

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