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International In-house Counsel Journal logoInternational In-house Counsel Journal logo

Privacy – Chakra

March 2024
PrivacyIT

Abstract

In today’s digital day and age, consumption and dissemination of consumer data is a necessity for both consumers and businesses. What became a challenge is that somewhere in the evolution of digitisation, certain businesses have understood the lucrativeness of data driven decision making and have collected and continue to collect insurmountable amount of user data. Where such collection started overstepping the necessity of a service was when businesses started collecting user data under the radar without transparency to the users and also profiling the users, sometimes to their detriment so long as it served business gains. This propelled the regulators to step in and familiar concepts such as consent, data subject rights, data transfer impact assessment etc. surfaced requiring more transparency, privacy by design and accountability from businesses.

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Author

Pujarini Maulik
SVP Legal and Privacy Head, Inmobi Technology Services Pvt., India

Pujarini Guha Maulik - has about 19+ years of experience as an in-house counsel and is currently engaged with InMobi as Senior Vice President-Legal & Privacy heading a team of 22+ in-house lawyers and privacy practitioners (and managing a network of external counsels). InMobi is present in about 13+ countries with business in 100+ countries, Pujarini oversees the legal and privacy portfolios across the board. Pujarini's exposure in InMobi has been diverse starting from setting up a team from scratch to establishing robust processes towards Corporate Governance. Currently, Pujarini is also the presiding member of its Privacy Committee (CIPM certified).

Company

Inmobi Technology Services Pvt.

InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company's 2018 World's Most Innovative Companies. InMobi operates in 13 countries with focus in U.S., EEA and IN-SEA markets.

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