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Is It You, or Is It the System?

Abstract

There is a moment, familiar to most in-house counsel, when a deal that seemed well-structured begins to fracture in execution. The terms were carefully reviewed, they were mutually agreed, and the contract was signed. And yet here you are, being alerted to a dispute that the document was supposed to prevent, reviewing a scope that was supposed to be fixed, and wondering how a carefully drafted instrument has delivered so little of what it promised. And there is a quieter frustration beneath it: from the moment it was signed, the contract went silent, filed away where it could answer no one, surfacing again only now, when it has already failed.

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Author

Portrait image of Tim Cummnins
Tim Cummnins
Founder & President, WorldCC, UK

Tim Cummins is President of World Commerce & Contracting, which he founded as IACCM in 1999, and Executive Director of the Commerce & Contract Management Institute. He came to contracting through corporate finance, automotive exports and aerospace negotiation, before leading the global reengineering of IBM's contracting process. A former Professor at the University of Leeds School of Law, he reframes contracts as support for dynamic relationships rather than documents, and traces contracting failure to structural causes: misaligned incentives, inherited templates, and fragmented ownership across functions. The Financial Times named him Market Shaper of the Year in 2019 and 2025.

Company

WorldCC logo

WorldCC

World Commerce & Contracting (WorldCC) is the global authority in commercial and contract management, representing a community of 90,000 professionals across more than 180 countries. WorldCC brings together leaders and practitioners from legal, commercial, procurement, contracting, and supplier management to advance professional standards, strengthen organizational capability, and improve the way trading relationships are formed and managed. Through independent research, professional development, global events, practical tools, and the Contract Management Standard™, WorldCC examines the issues shaping modern commerce, from artificial intelligence and geopolitical disruption to value erosion, negotiation, risk, and cross-functional collaboration. It's work challenges organizations to look beyond contracts as legal documents and recognize contract and commercial management as a strategic business discipline. By connecting global insight with practical application, WorldCC helps professionals and organizations build more resilient relationships, make better commercial decisions, and deliver stronger, more sustainable outcomes.

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