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Aviva embraces the bear - developing Aviva's new Russian business

Abstract

When Aviva decided to enter the Russian market, our goal was to establish a top 5 market position over a 5 year period. At that time, we had no local presence at all and, even more challenging, the concept of life assurance was relatively underdeveloped in Russia. There were few international insurers present in the market and a very small number of national providers, although some of these had good scale.

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Author

Portrait image of Lee Callaghan
Lee Callaghan
General Counsel International Markets. Group Competition Counsel, Aviva, UK

Aviva PLC is a leading UK based insurer with an international presence in Canada, Asia and Europe as well as a leading presence in the UK market in both life and general insurance as well as pensions, asset management and protection products.

Company

Aviva logo

Aviva

Aviva PLC is a leading UK based insurer with an international presence in Canada, Asia and Europe as well as a leading presence in the UK market in both life and general insurance as well as pensions, asset management and protection products.

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