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The purpose of this paper is to provide general rules to be considered by a worldwide retail company when granting consumers warranty on its products. The paper has been drafted on the assumption that the retailing activity is carried out by a company with headquarter in the European Union and by its subsidiaries managing stores around the world.
Giorgia Armanni General Counsel, Furla S.p.A. Bologna, IT Giorgia is currently General Counsel at Furla, an Italian company created by the Furlanetto family in 1927, a key player in the global leather goods and accessories market, loyal to traditional Italian methods of art and design. She acts as trusted advisor to the President and the C.E.O. and provides a corporate secretary function to all group companies. She defines and implement the global IP protection strategy and provides assistance with global joint ventures and strategic partnership deals worlwide. She has extensive experience in cross borders transactions and in negotiating international commercial agreements, with particular focus on trademark license agreements and commercial leases. Giorgia started his career in private practice at Clifford Chance LLP. Giorgia is an Italian Avvocato and get a Master in Business and Administration at Alma Graduate School, Bologna University.
Today Furla is considered a leading Premium Lifestyle Brand on the international fashion scene, motivated by an extraordinary quality/price ratio and by the major feat of offering its clients a luxurious shopping experience at a value for money. The company’s foundation, in Bologna, in 1927; the opening of the first store in 1955; the beginning of the Worldwide development in the ‘80s and the ‘90s, when Furla landed in the US; and subsequently its arrival in Japan, as the first Italian brand to explore that part of the world. And very importantly, in recent years, the strong implementation of its executive management level, with the entry of new corporate figures and skilled professionals who today run the business following a fast-paced philosophy of pragmatism and method, trusting that only performance is reality.
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