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Giorgia Armanni General Counsel, Furla S.p.A. Bologna, IT Giorgia is currently General Counsel at Furla, an Italian company created by the Furlanetto family in 1927, a key player in the global leather goods and accessories market, loyal to traditional Italian methods of art and design. She acts as trusted advisor to the President and the C.E.O. and provides a corporate secretary function to all group companies. She defines and implement the global IP protection strategy and provides assistance with global joint ventures and strategic partnership deals worlwide. She has extensive experience in cross borders transactions and in negotiating international commercial agreements, with particular focus on trademark license agreements and commercial leases. Giorgia started his career in private practice at Clifford Chance LLP. Giorgia is an Italian Avvocato and get a Master in Business and Administration at Alma Graduate School, Bologna University.