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International In-house Counsel Journal logoInternational In-house Counsel Journal logo

Protecting your business from 'naughty' brand infringers in this decade of the 'noughties'

Abstract

Brand portfolios continue to grow across the globe at a swift rate. With this expansion, it is now readily accepted in the marketplace that a company's brand is one of its key assets. The nineties saw a flurry of registrations of various forms of brand intellectual property, and now the decade of the 'noughties' is also witnessing more emphasis on protecting these brands so as to maximise their commercial value.

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Author

Portrait image of Jeremy Szwider
Jeremy Szwider
Prinipal, Bespoke, Australia

Jeremy Szwider is a founder of Bespoke, an exciting platform to showcase a new model of law firm. As a pioneer of this NewLaw revolution, Bespoke revolutionises the traditional legal market by combining in-house and private practice principles to provide cost effective and high quality commercial legal solutions.

Company

Bespoke logo

Bespoke

Bespoke adopts a revolutionary approach to legal services. Our business model does away with fixed overheads, bureaucratic large firm processes and inflexible fee agreements. In its place we have built a network of experienced lawyers who are available to provide clients with tailored support without watching the clock. Bespoke is proud to be recognised as a pioneer of a revolution in an industry that, for the most part, has been unaffected by time and progress.

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