'Re-Launch' of International Fashion Brands in India: Some Legal Issues
Abstract
India was an emerging market in the mid to late 1990’s and an unchartered destination for international fashion brands. Brands that hitherto could be purchased only on the occasional foreign trip were now, albeit slowly, becoming available in India. These brands were more expensive than other ready-made apparel products but were coveted for being “foreign” brands. The brand owner or licensor typically licensed these international fashion brands to Indian players who had the ability to manufacture the brand in India with tight controls on designs, fabric and quality being maintained. Arvind was one of the first Indian companies to successfully launch foreign apparel brands in India.
Copyright & permissions
