The Regulation of Premium Message Services in Singapore and Australia - An Analysis

Abstract

This paper describes the premium message services regulations which currently apply in Singapore and Australia. With the increasing use of the mobile phone to advertise, offer, sell and deliver products and services, more consumers are being exposed to various business practices of companies. While appropriate regulations are absolutely necessary to ensure informed consent, the paper suggests certain short-comings within the regulations. The paper suggests that the current primary reliance on the regulations to ensure consumer protection is inadequate. The paper suggests that consumer education is a key element that is currently lacking within the regulatory framework. Further, the paper suggests that the justification for stricter regulations or enforcement may be flawed. Finally, the paper proposes a more productive way of achieving the aim of protecting consumers.