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Consumer Empowerment in The Internet of Things: A Silent Unfolding of a 'New Normal' Where Code Trumps Rights?

January 2015
RegulationIT

Abstract

The Internet of Things (IoT) is already here, estimated to encompass just short of 30 billion connected devices by 2020. These devices are made up of a physical object; embedded processing, actuators, sensors; and connectivity. As processing gets cheaper and data communication pervasive, almost any device could be as powerful as the most powerful computer. This is transforming the product into a conduit to services with value shifting from the product to the services the product represents. It is a shift towards an “Everything-as-a-Service” world, where products are not only service avatars but treated as upgradeable computers. These developments rewire the commerce value chain into intricate ecosystems with multiple stakeholders where power can be asserted through power over standards, technology, networks and code.

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Author

Portrait image of Hanne Melin Olbe
Hanne Melin Olbe
Director Global Public Policy, eBay Inc., Switzerland

Hanne Melin heads the EMEA arm of eBay’s Public Policy Lab (visit www.ebaymainstreet.com/lab) where she develops strategy and vision for policy and legislation adapted to a technology-enabled and globally connected marketplace. Prior to joining eBay, Hanne was an associate at the law firm Sidley Austin LLP, where she practiced competition law for five years in Brussels. Hanne is a guest lecturer at the law faculty of Lund University (Sweden), was a member of the European Commission’s Strategic Policy Forum on Digital Entrepreneurship and represents eBay at the World Customs Organisation's Private Sector Advisory Group. She has written for many legal journals on the topic of online commerce and she is a frequent speaker on the topic of trade policy in the digital economy. In addition to an LLM from Lund University, Hanne holds a Master in International Business Law from King’s College London.

Company

eBay Inc. logo

eBay Inc.

eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the eBay, StubHub and eBay Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world’s largest and most vibrant marketplaces for discovering great value and unique selection. In 2014, eBay enabled $83 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

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