'BYOD' and Big Data - The New Challenges for Data Forensics

May 2013

Abstract

The Big Data and the Bring Your Own Device (BYOD) movements have had a major impact in the post-PC era. Big Data has been referred to as 'The next frontier for innovation, competition and productivity' , while IT research company Gartner refers to BYOD as 'The most radical shift in enterprise client computing since the introduction of the PC'. As a result of these technology trends, corporate data ecosystems have been irrevocably altered. In practical terms, this means that the days of data servers in the back office and the need to equip individuals with advanced mobile technology that would otherwise be unaffordable to them are behind us.

Authors

Jeanette Fitzgerald

General Counsel & Chief Privacy Officer, Epsilon, USA

Jeanette Fitzgerald is General Counsel and Chief Privacy Officer for Epsilon, a global data-driven marketing firm recognized by Ad Age as the #1 U.S. agency from all disciplines and the #1 global direct marketing network. As Chief Privacy Officer, Jeanette leads Epsilon’s government affairs, legislative and regulatory initiatives related to data protection and privacy. With her extensive knowledge of data privacy issues, she has spoken before domestic and international industry associations about the implications of data privacy for businesses and consumers, and has provided testimony before U.S. Congressional committees. In addition, Jeanette leads and manages all legal strategy for Epsilon, including counsel related to mergers and acquisitions activity for the company. Prior to joining Epsilon, Jeanette served as Vice President and Assistant General Counsel for five years at Alliance Data, the parent company of Epsilon, and was pivotal in Alliance Data’s acquisition of Epsilon. At Alliance Data, Jeanette provided strategic counsel on issues ranging from intellectual property to M&A activity.

Ronald Tee

Project Manager, FRA (Forensic Risk Alliance), UK

Ronald Tee is a Project Manager for FRA, with over twelve years of experience in data analytics, forensic technology, and eDiscovery. In addition to his impressive track record in data forensics, Ronald speaks four languages fluently and is the author of

Companies

Epsilon

Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 1 800 309 0505

FRA (Forensic Risk Alliance)