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Byron Hing
Manager, Senior Legal Counsel , Adobe Inc., USAByron Hing is a Manager, Senior Legal Counsel at Adobe Inc. where he leads a team that supports partner sales transactions for the Adobe Digital Experience Cloud. Byron is a member of the Interactive Advertising Bureau (IAB) Legal Affairs Council, earned an L.L.M. in International Business Law from Central European University, a Juris Doctorate from University of Texas School of Law, and a Bachelor of Arts from Cornell University.
Byron Hing
Manager, Senior Legal Counsel , Adobe Inc., USA
Byron Hing is a Manager, Senior Legal Counsel at Adobe Inc. where he leads a team that supports partner sales transactions for the Adobe Digital Experience Cloud. Byron is a member of the Interactive Advertising Bureau (IAB) Legal Affairs Council, earned an L.L.M. in International Business Law from Central European University, a Juris Doctorate from University of Texas School of Law, and a Bachelor of Arts from Cornell University.
The Evolution of Media Buying and Technology: A Contracting Dilemma
Advertisers were once able to target sixty percent of all U.S. households by running an advertisement (‘advert’) during the Tonight Show with Johnny Carson. With the increase...Read more