Building a Global Brand Protection Program from Inside a Small Company
It was his first time at the Canton Trade Show and Tim Demarais, Vice President of ABRO Industries, Inc., was shocked. He had just turned a corner in the cavernous...Read more
This website uses cookies to ensure you get the best experience. By using our website, you agree to our Privacy Policy
William Mansfield is the Director of Intellectual Property for ABRO Industries, Inc. headquartered in South Bend, Indiana. ABRO exports a wide variety of household, automotive, and light industrial goods such as glues, tapes, and oils from the United States under the ABRO® brand name to individuals and small businesses in developing nations worldwide. While virtually unknown in the U.S., ABRO® is a major brand name in countries such as Pakistan, Nigeria, and Ecuador. As Director of Intellectual Property, Mr. Mansfield is in charge of protecting the over 2,000 trademarks ABRO has registered in over 175 countries. Mr. Mansfield has himself traveled to 56 foreign countries and directed matters in over 160. This involves coordinating the actions of attorneys, investigators, and government officials on six continents (and he is hoping for a case in Antarctica to arise one day as well). Mr. Mansfield earned his J.D. and M.B.A. at Indiana University. He is certified in the investigation of transnational and organized intellectual property crime by the international police organization INTERPOL. He has been in the field of intellectual property and brand protection for over 20 years, first as an undercover investigator and then as an attorney.