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Fernanda Rocha has 15 years' experience with rights management, photography and media production in publishing and advertising. Her background encompasses books, magazines, newspapers and advertising in the US, UK and Latin American markets. Fernanda has headed the licensing and reproductions operation at the Miami Herald Archives, and managed rights for Colgate-Palmolive advertising in Latin America at Young & Rubicam Agency. She is currently a media producer at RedNova Learning, a subsidiary of the world-renowned Macmillan Education Company. Since 2012 she has collaborated with Rattapallax, a nonprofit literary publication as their Art Editor. She keeps a blog on intellectual property topics at http://lecopychat.wordpress.com.