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Richard Heath managed intellectual property in-house for almost 25 years. He is currently Managing Director of his own company, Richard Heath (IP) Associates Ltd, a consultancy specialising in IP Public Policy, epecially in Anti-Counterfeiting and Brand Protection. He retired from Unilever in 2010 where his role was Vice President Legal - Global Anti-Counterfeiting Counsel in the Legal Strategy Group at Unilever PLC based in London, United Kingdom, with overall responsibility for anti-counterfeiting initiatives within the business. Prior to this he was Head of Corporate Trade Marks and General Trade Mark Counsel at Unilever from 1996- 2005. He is a Past President (209) of the International Trade Mark Association. He is a Fellow of the UK Institute of Trade Mark Attorneys, a UK Registered Trade Mark Attorney and a Member of The Chartered Institute of Patent Attorneys, again in the United Kingdom. In addition to his position at INTA, he is Senior Policy Advisor to the International Chamber of Commerce Business Action to Stop Counterfeiting & Piracy (ICC/BASCAP), a Council Member and International Committee Chair of the UK Anti-Counterfeiting Group (ACG), a Board Director of the Pharmaceutical Trade Marks Group (PTMG) and a member of the European Community Trade Mark Association (ECTA).