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Tara Carnegie attended the University of the West Indies where she obtained the B.Sc. Accounting and later the LL.B. She attended the Norman Manley Law School where she obtained the Certificate in Legal Education. She was called to the Jamaican Bar in 2004 and has been practicing as Legal Officer at Lascelles Mercado & Co. Limited since then. Marvia J. Williams is the Assistant Company Secretary for Lascelles, deMercado & Co. Limited (LDM) and its subsidiaries and is responsible for the protection and maintenance of all trademarks within the LDM Group of companies both overseas and local. She is a member of the Institute of Chartered Secretaries and Administrators. She is also a member of the Geographical Indication Working Group re GI-Project Jamaica-Switzerland for technical assistance in establishing a functional Geographical Indication System in Jamaica and a member of the working group putting forward supporting arguments for Jamaica’s accession to the Madrid Protocol Relating to the Madrid Agreement, concerning the International Registration of Trade Marks About your organisation: Lascelles deMercdo & Co. Limited is a company listed on the Jamaican stock exchange. It is the holding company for a diverse conglomerate of companies engaged in the manufacture, marketing and sale of wines and spirit brands including its own Appleton Estate Jamaica Rum and Appleton Jamaica Rum brands; the manufacture and distribution of pharmaceutical and agricultural chemical products and the distribution of consumer products; the provision of general insurance services; the marketing and sale of motor vehicles; and the provision of aircraft handling services. The primary trading companies within the group include J. Wray & Nephew Limited, Lascelles Limited, Globe Insurance Company of Jamaica Limited, Kingston Industrial Garage Limited and AJAS Limited.