Big Data & Intellectual Propert: Strategic Alignment for Commercial Success

April 2015

Abstract

We are currently experiencing a ‘Big Data revolution’. Technology and smart devices are enabling us to create, store, share, and use data in ways previously never imagined. At the same time new tools and methodologies allow sophisticated analysis of the data being collected, to produce socially, economically and commercially beneficial insights. The exponential swell in the amount of data being generated, and the new ways of analysing and using it, has the potential to significantly impact the historical role of intellectual property (‘IP’). Traditional IP protection strategies, such as patents and copyright, tend to focus on exclusive ownership and restricted rights access. In contrast, the value of Big Data typically lies in its shared availability to multiple users and combination across varied sources. Traditional IP protection strategies may therefore not always be well suited to take advantage of the opportunities presented by Big Data. To maximise revenue and competitive advantage, businesses may need to re-assess and re-align their IP strategies to their Big Data strategies, to enable shared access and use, rather than exclusive ownership. In addition, open access approaches, such as open source, open innovation and creative commons, potentially have an increasingly important role to play in a Big Data world.

Author

Karen Hallenstein

Supervising Counsel, Intellectual Property, Telstra Corporation Limited, Australia

Karen Hallenstein, Supervising Counsel, Intellectual Property, Telstra Corporation Limited Karen Hallenstein is the Supervising Counsel for Intellectual Property at Telstra Corporation Limited. She has been with Telstra for over 15 years, working on the administration of Telstra IP portfolios and the strategic management of Telstra's IP interests. Karen has a Masters of Intellectual Property Law from the University of Melbourne. In addition, she has a Bachelor of Laws with Honours, an Honours degree in Psychology, and a Bachelor of Arts, all from Monash University. Karen currently advises Telstra on a wide cross-section of IP law, specialising in brand and content. She represents Telstra in a variety of industry forums, including the Victorian Law Institute’s IP & Trade Practices Committee. Jane Perrier, General Counsel, Intellectual Property, Telstra Corporation Limited Jane Perrier is the General Counsel, Intellectual Property of Telstra Corporation Limited. She has been with Telstra for over 20 years and provides strategic legal advice and procedural support in relation to Telstra’s intellectual property interests in Australia and overseas. Jane is a Legal Practitioner and registered Trade Mark Attorney. She is a member of the Law Institute of Victoria, the Institute of Patent and Trade Mark Attorneys of Australia (IPTA) and the Intellectual Property Society of Australia and New Zealand (IPSANZ). Jane is a former appointee, and consultant, to the federal government’s Advisory Council on Intellectual Property (ACIP) and a past president of the Australian IP industry body, AMPICTA. In 2013 Jane was awarded Euromoney’s Legal Media Group’s Australasian Women in Business Law Award for Managing IP In-House.

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Big Data & Intellectual Propert: Strategic Alignment for Commercial Success

Abstract

Author

Company

Telstra Corporation Limited

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