Protecting Your Assets: L'oreal v. Bellure

February 2010Intellectual Property Food Manufacture

Abstract

In what may be the most significant case for brands and trade marks in the last five years, the Court of Justice of the European Communities (ECJ) issued a decision in June in a case referred from the English Court of Appeal: L'Oréal v. Bellure. This is a landmark case that confirms that brand owners should have a legal right to prevent egregious look-alikes that intentionally trade off the brand image established by the brand owner, and sets much clearer limits on the boundaries of unlawful behaviour.

Subscribe to reador

While distribution of food through the correct food channels may address the world’s ever increasing food needs to meet the growing population, food manufacturers will still need to deliver not...Read more

Afzana Anwer

Head of IP, Altilium Clean Technology, UK

Who Owns the Innovation? IP Title, Start-Up Formation Failures, and the Hidden Cost of Defective Ownership in Investment and Exit Transactions

For in-house counsel advising start-ups, intellectual property is often the principal source of value. Software, technical know-how, inventions, brands, data, content and confidential processes may be more important than physical...Read more

Madelein Kleyn

CEO, Mad K IP Consulting (Pty) Ltd, South Africa

How We Made Our Patent Department Agile - And Sparked a Culture of Innovation

This article explores the transformative journey of implementing agile methodologies within the global patent department at Electrolux. Faced with significant structural and organizational challenges, the department embarked on a path...Read more

Tore Stjernberg

European Patent Attorney, IP4S, Sweden

Christian Mohr

CVO, Equity Partner, Tergau & Walkenhorst Intellectual Property GmbH, Germany

Bastian Hassloch

Agile Transformation Coach and Trainer, Freelancer @ Michael Cramer & Friends, Germany

The UK’s Copyright and AI Report: What In-House Counsel Need to Know (and Do) Now

In March 2026, the UK government published its long-awaited report on copyright and artificial intelligence. The report runs to over 120 pages. It covers technical infrastructure, international comparisons, licensing markets,...Read more

Winona Chan

Legal Counsel, Moneybox, UK

Protecting Your Assets: L'oreal v. Bellure

Abstract

Related Papers