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Dr. Potts founded Australian Marine & Offshore Group, now trading as AMOG Consulting, in 1992. He holds the ongoing role of Executive Director and is the Chief Executive Officer of AMOG Holdings Pty. Ltd. Dr Potts' skills in project management and technical engineering across many disciplines often see him engaged to provide specialist advice in legal cases, project management, specification development, tender evaluation, contract negotiation and assessment of contract deliverables. Dr Potts is is an authority in the area of steel wire ropes and fibre rope systems used in marine applications. He is extensively involved with the offshore oil and gas sector on projects relating to hydrodynamic loading and response of fixed and floating offshore structures and ships, submarine pipelines or highly flexible systems such as moorings or flexible risers. Dr Potts' work involves advanced numerical modelling and finite element analyses, and ranges from development of design criteria and concept engineering, through to detailed design of various aspects of facilities, structures, operations and installations.