Misleading advertising by a brand's competitors can take many forms. When it uses the 'target' brand's trade marks, and therefore falls within the narrow definition of explicit comparative advertising and...Read more
Andrew Etkind
General Counsel, Garmin, Switzerland
Andrew Etkind joined Garmin International, Inc. as general counsel in February 1998 and became vice president, general counsel and secretary for Garmin Ltd. in August 2000. Prior to Garmin, he served as senior attorney for Alumax Inc., an aluminum manufacturer, from 1996 to 1998. Before that he was vice president, general counsel and secretary for Information Management Resources Inc., a software systems development and consulting company.
Etkind holds bachelor’s, master’s and L.L.M. degrees from Cambridge University in England and a J.D. degree from the University of Michigan Law School.
