Supported Studies Quid Pro Quo
Many pharmaceutical companies (hereinafter Companies or Company) recognize the importance of supporting external studies and the role they play in fulfilling patients’ needs. High standard ethical research conducted by external...Read more

Ann Turi
Senior Legal Counsel, Legal and Compliance R&D and Medical Legal Team, Gsk, USA
Comparison in General: The Perils of Generic Disparagement
.jpg&w=256&q=75)
In the midst of a lockdown due to the unprecedented outbreak of the novel coronavirus, Bar&Bench reported that in a disparagement suit filed by Hindustan Unilever Limited, Reckitt Benckiser agreed...Read more
.jpg&w=256&q=75)
Surup Ray Chaudhuri
Associate Vice President - Legal, The Indian Hotels Company Limited, India
Fighting Back Against Misleading Competitor Advertising: How Garmin Successfully Navigated a Route to Banning Misleading Claims by TomTom in the United Kingdom and the Netherlands.



Misleading advertising by a brand's competitors can take many forms. When it uses the 'target' brand's trade marks, and therefore falls within the narrow definition of explicit comparative advertising and...Read more
Andrew Etkind
General Counsel, Garmin, Switzerland

Daniel Haije
Partner, Hoogenraad & Haak, advertising + IP advocaten, Netherlands

Daniel Bugler
Associate Solicitor, Lewis Silkin, UK
Brinsley Dresden
Head of Advertising Law, Lewis Silkin, UK
US and International Codes on Pharmaceutical Marketing Practices and Interaction with Healthcare Professionals - A Comparative Analysis and Outlook on Harmonization by FCPA Enforcement
In recent years, there has been an increasing focus on pharmaceutical marketing practices and interactions between pharmaceutical companies and healthcare professionals. Concerns about real and perceived improprieties have led to...Read more

Roy Birnbaum
Counsel, Human Health International, Merck & Co, Inc., USA
Pharmaceutical Advertising in Denmark - Where did Freedom of Expression go?
Differences in the legal approach to advertisement of pharmaceuticals still exist within the European Union even though Directive 2001/83/EC of the European Parliament and of the Council of 6 November...Read more
Nicolai Ellehuus
Attorney-at-Law, Novo Nordisk Inc, USA
Enlightening The Jungle: The German Rules on Advertising Pharmaceuticals
The legal rules applying to advertising medicines in Germany resemble a jungle. While a Medical Products Advertising Act (hereafter the Act) has been put in place, which concentrates on rules...Read more
Thorsten Witt
Corporate Counsel, Celesio, Germany