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© 2026 International In-house Counsel Journal Ltd. | ISSN 1754-0607 | Picture Credits: Freepix, Unsplash and by permission of the authors

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AI Powered Advertising: Navigating Legal Risks
AdvertisingMedia
Artificial intelligence or “AI” is fast becoming a commonly used tool for business. What was once novelty is now established in many industries as vital technology to stay ahead or...Read more
Portrait image of Kisha Lyons
Kisha Lyons
Associate General Counsel, Global Media & Commercial, NielsenIQ, USA
Supported Studies Quid Pro Quo
AdvertisingPharmaceutical
Many pharmaceutical companies (hereinafter Companies or Company) recognize the importance of supporting external studies and the role they play in fulfilling patients’ needs. High standard ethical research conducted by external...Read more
Portrait image of Ann Turi
Ann Turi
Senior Legal Counsel, Legal and Compliance R&D and Medical Legal Team, Gsk, USA
Comparison in General: The Perils of Generic Disparagement
AdvertisingLeisure
In the midst of a lockdown due to the unprecedented outbreak of the novel coronavirus, Bar&Bench reported that in a disparagement suit filed by Hindustan Unilever Limited, Reckitt Benckiser agreed...Read more
Portrait image of Surup Ray Chaudhuri
Surup Ray Chaudhuri
Counsel, United Breweries Limited, India
Fighting Back Against Misleading Competitor Advertising: How Garmin Successfully Navigated a Route to Banning Misleading Claims by TomTom in the United Kingdom and the Netherlands.
AdvertisingIT
Misleading advertising by a brand's competitors can take many forms. When it uses the 'target' brand's trade marks, and therefore falls within the narrow definition of explicit comparative advertising and...Read more
Portrait image of Andrew Etkind
Andrew Etkind
General Counsel, Garmin, Switzerland
Portrait image of Brinsley Dresden
Brinsley Dresden
Head of Advertising Law, Lewis Silkin, UK
Portrait image of Daniel Haije
Daniel Haije
Partner, Hoogenraad & Haak, advertising + IP advocaten, Netherlands
Portrait image of Daniel Bugler
Daniel Bugler
Associate Solicitor, Lewis Silkin, UK
US and International Codes on Pharmaceutical Marketing Practices and Interaction with Healthcare Professionals - A Comparative Analysis and Outlook on Harmonization by FCPA Enforcement
AdvertisingPharmaceutical
In recent years, there has been an increasing focus on pharmaceutical marketing practices and interactions between pharmaceutical companies and healthcare professionals.  Concerns about real and perceived improprieties have led to...Read more
Portrait image of Roy Birnbaum
Roy Birnbaum
Counsel, Human Health International, Merck & Co, Inc., USA
Pharmaceutical Advertising in Denmark - Where did Freedom of Expression go?
AdvertisingPharmaceutical
Differences in the legal approach to advertisement of pharmaceuticals still exist within the European Union even though Directive 2001/83/EC of the European Parliament and of the Council of 6 November...Read more
Portrait image of Nicolai Ellehuus
Nicolai Ellehuus
Attorney-at-Law, Novo Nordisk Inc, USA
Enlightening The Jungle: The German Rules on Advertising Pharmaceuticals
AdvertisingPharmaceutical
The legal rules applying to advertising medicines in Germany resemble a jungle. While a Medical Products Advertising Act (hereafter the Act) has been put in place, which concentrates on rules...Read more
Portrait image of Thorsten Witt
Thorsten Witt
Corporate Counsel, Celesio, Germany