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International In-house Counsel Journal logoInternational In-house Counsel Journal logo

Legal Aspects of Immersive Technologies

February 2019
TechnologyIT

Abstract

Immersive technologies, including virtual reality, augmented reality and mixed reality are increasingly deployed within industrial applications. Despite the added value they offer, there are still numerous legal and practical considerations that shall be examined before integrating immersive technologies into routine practice. This article explores the legal aspects of the deployment of immersive technologies within industrial applications, including in particular data privacy, confidentiality and liability facets as well as contractual framework and sector specific legislative developments.

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Authors

Jana Pattynova
Partner, Pierstone, Czech Republic

Jana is recognized as a leading IT and telecoms lawyer in Central and Eastern Europe. Over the past 20 years Jana has acted on some of the largest TMT projects and transactions in the region. Her broad experience includes advising Microsoft in 17 countries, acting for governments, financial institutions as well as major content providers and mobile and fixed-line operators throughout the region. Jana has practiced in London, Paris and Bratislava and holds post-graduate degrees from the universities of London and Munich. She is a member of the Czech Bar Association and the Slovak Bar Association. Jana is a frequent speaker at industry conferences.

Portrait image of Jirí Cerný
Jirí Cerný
Legal Director, Czech Republic and Slovakia, Microsoft, Czech Republic

Jirí Cerný has been in the position of Legal Director for Czech Republic and Slovakia at Microsoft since December 2011. His previous office was the law firm ROWAN LEGAL, where he led the ICT board. Previously, Jirí Cerný worked for BT Global Services (part of the British Telecommunications plc group), where he was responsible for managing legal affairs in the CEE region. Jirí Cerný also worked for five years at Eurotel Praha, where he was responsible for the legal aspects of telecommunication regulation. Jirí Cerný is a graduate of the Law Faculty of Masaryk University in Brno and the law faculty of K.U.LEUVEN in Belgium where he specialized in ICT law.

Olga Slipetska
IT Lawyer, Pierstone, Czech Republic

Olga Slipetska’s expertize is focused around corporate governance, data protection as well as legal aspects of immersive technologies (VR/AR/MR). She has participated in several international projects in the context of IT and telecommunications sectors and has been handling internal data privacy-related initiatives. Prior to joining Pierstone Olga worked as the Legal Adviser for the Czech subsidiary of Oracle Corporation providing support to the CIS and German-speaking jurisdictions. Her professional experience further includes position of the Corporate Legal Manager at Honeywell in charge of an extensive subsidiary management and M&A agenda for multiple jurisdictions within the EMEA region. Olga holds degrees in Law from the University of London and Queen Mary University of London with specialization in International Alternative Dispute Resolution (Arbitration).

Companies

Pierstone

Pierstone is an international network of full service law firms recognized by their commanding reputation in Technology, Media and Telecommunication law. With offices in Brussels, London, Prague and Moscow, we can rely on a team of experts with a strong reputation in their own jurisdictions, and extensive international experience. In co-operation with local counsel we have worked on projects in over 60 countries. We are particularly known for our expertise in Central and Eastern Europe and Russia/CIS. Our lawyers’ industry focus means we can offer practical solutions in a broad range of areas, including mergers & acquisitions, corporate, litigation, competition, telecom regulatory, information technology, privacy, public procurement, real estate, or employment law. As a firm we are devoted to professional excellence and building collaborative and meaningful relationships with our clients. It is that bespoke approach to suit each client’s distinct needs that has produced what we believe is a unique full service law firm for the new economy.

Microsoft

Microsoft Corporation (MS) is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and related services.

Pierstone

Pierstone is an international network of full service law firms recognized by their commanding reputation in Technology, Media and Telecommunication law. With offices in Brussels, London, Prague and Moscow, we can rely on a team of experts with a strong reputation in their own jurisdictions, and extensive international experience. In co-operation with local counsel we have worked on projects in over 60 countries. We are particularly known for our expertise in Central and Eastern Europe and Russia/CIS. Our lawyers’ industry focus means we can offer practical solutions in a broad range of areas, including mergers & acquisitions, corporate, litigation, competition, telecom regulatory, information technology, privacy, public procurement, real estate, or employment law. As a firm we are devoted to professional excellence and building collaborative and meaningful relationships with our clients. It is that bespoke approach to suit each client’s distinct needs that has produced what we believe is a unique full service law firm for the new economy.

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