Electronic Marketing in The European Union and in The UK – Selected Issues

Abstract

Marketing is the key to success for almost every business. No matter whether your company develops IT solutions, sells cars or provides financial services – it must be recognized and valued by the client to achieve commercial success. With electronic means of communication any business is able to reach many more potential clients than with the use of traditional means, such as personal contact or letters. Of course, no marketing method should be overlooked. Some of them work better when promoting particular goods or services. Still, electronic means of communication have revolutionized marketing as no other mean of communication before.