Electronic Marketing in The European Union and in The UK – Selected Issues
Marketing is the key to success for almost every business. No matter whether your company develops IT solutions, sells cars or provides financial services – it must be recognized and...Read more
Leszek Sytniewski
In-house Legal Counsel, Objectivity., Poland
Pharmaceutical Marketing and Transparency in Japan
Japan is a promising market for companies, in-spite of the pressures posed by drug prices, competition and patents. The reason may be the large growth of pharmaceuticals, an aging population,...Read more
Marianne Slivkova
Senior Corporate Counsel, Acorda Therapeutics, USA
Digital Media in the Pharmaceutical Industry: Oportunities and Legal Challenges
The term digital media is widely understood. According to the open-access encyclopedia Wikipedia digital media shall mean a “form of electronic media where data are stored in digital (as opposed...Read more
Marc Bauer
Legal Director, AMGEN (Europe) GmbH, Switzerland
Commercial Communications to Consumers: Concerns and Considerations
Whilst marketing departments are one of the main pillars of commercial activity of those companies dealing with consumer clients, our European Union legislators sometimes show a lack of sectorial knowledge...Read more
Sancho Guibert
Associate General Counsel, Citibank, Spain